Introducing The...

Color elicits emotion from your website visitors. Mastering the basics and building your color knowledge base are key components of success.

Red

An emotionally intense color that shows power, passion, courage and determination. Red may energize people, prompting them to act decisively. Red usually is a good color choice for headlines. Too much red, however, can make visitors cringe. Red often is used for a low, "special-offer" price that you clearly state is going increase very soon. It's a call to fast action.

Blue

A color of trust associated with cleanliness, confidence and intelligence. It puts people at ease and often is associated with corporate environments. Light shades of blue make a good background for a Testimonial block, casting the words and picture (if you have a picture) in a reassuring light. It's no wonder that the traditional text color of links on a web page is blue.

Green

A color that elicits feelings of freshness, newness and safety. Darker shades also are associated with money. When showing a price in large letters, green works well in most cases.

Yellow

A color that elicits feelings of sunshine and warmth — and yet a color that can be overdone. An appropriate amount of yellow can make people feel joyous. Too much yellow can become an irritant. People are familiar with using yellow highlighters to mark important passages in books, so it can be used that way on your website. Yellow works well for text on a dark background ... but notice how hard it is to read against a white background! Yellow is nice for text on a dark area but disastrous in a very light area!

Purple

Centuries ago, purple cloth could be made only with a very expensive dye. For that reason, only the very rich and powerful (wealthy merchants, kings, etc.) could wear it. Things have changed, but we still associate deep purples with wealth and power.

General Notes About Color

These are just a few examples of how colors affect our perceptions. As you venture into the world of color, keep these principles in mind. It's wise to dig deeper into the science and psychology of color and apply what you learn to web design.

One absolute rule of web design that relates to color is to ALWAYS have a strong contrast between the color of the text and the color of the background. If you don't, the text will be difficult to read and visitors won't stay long enough to read your attractive and compelling sales copy. You've just destroyed any chance of getting the sale, the subscriber, etc.

Another point worth noting is that as a group, women don't usually like sites with light text on a dark background — even if it's easy to read. A segment of the(usually younger) male population prefers color schemes like that but seldom object to the more conventional dark text/light background arrangement.

So in most cases, your best background choice is white. However, it's fine to have a dark colored border around the main part of the page. Patterned & colored backgrounds can work — but keep the colors very soft and the images pale to avoid distracting the reader.

Go To => Basic Edition   Or   Advanced Edition


Easy To Use

Hey, it's easy to make the right choice — even though there are more than 16.7 million possible colors.

Instantly use our free color selector to:

• Determine what colors please your eye and are most apt to please your customer's eye.
• Determine which colors look best next to each other.
• Determine which colors look best in the foreground and background of your website.
• Guarantee the colors you select don't create business-killing optical illusions.
• Keep your customers' eyes glued to your sales page.
• Give customers a pleasing experience while on your website.

1. Go To => Basic Edition   Or   Advanced Edition
2. Select colors until you think you have it "right."
3. View all your color choices adjacent to each other.
4. Note the Hex/RGB codes for all your colors.
5. Copy the codes off the site for later.